Black Friday and other campaigns can put unusual pressure on a website. Prepare before the traffic arrives.
Simplify the Page
Campaign pages should be light, focused, and cacheable where possible. Avoid unnecessary embeds and heavy scripts.
Test Checkout
Run test orders and confirm payment, email, stock, tax, and shipping behaviour.
Warm the Cache
Clear and rebuild caches before the campaign starts. Make sure important pages are not accidentally excluded.
Monitor During the Event
Watch uptime, resource usage, logs, and payment gateway status during the busiest period.
Campaign traffic rewards preparation and punishes last-minute plugin changes.
